Cookie Policy
Background
Creative EC Limited (“Creative EC”, “we”, “us” or “our”) value your privacy and fully appreciate and respect the importance of complying with our data protection obligations under applicable law. This Cookie Policy applies to your use of our website: https://waterfallbeyondsmart.com (the “Website”).
The Website uses cookies and similar technologies in order to distinguish you from other users. By using cookies, we are able to provide you with a more customized experience and to improve the Website by better understanding how you use it.
Your acceptance of this Cookie Policy is deemed to occur when you press the “Accept all” button on our Cookie prompt when you first access the Website, or when you otherwise use our Website after adjusting your cookie preferences. If you press “Accept all” or otherwise continue to use our Website, you agree to our use of your information as described in this Cookie Policy and in accordance with the particular privacy settings you selected.
What are cookies
Cookies are small data files of information that a website or mobile application transfers to your hard drive or mobile device to store and sometimes track information about you.
Cookies are normally used to make websites or mobile applications work, or work more efficiently, as well as to provide information to the owners of the website or mobile application.
Types of cookies
Cookies maybe set by the website or app you are using (called “first party cookies”) or by a third party, such as those who provide analytics on the website or app (“third party cookies”).Cookies may include cookies that are strictly necessary, functionality cookies, targeting cookies and cookies related to analytics/performance. These cookies are further explained below:
- Strictly necessary cookies: These cookies are required for the operation of a website.
- Analytical or performance cookies: These help improve the way a website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies: These are used to recognise you when you return to a website. This enables content to be personalised and preferences to be remembered (for example, your choice of language or region).
- Targeting/advertising cookies: These cookies record your visit to a website, the pages you have visited and the links you have followed. This information can be used to make a website and the advertising displayed on it more relevant to your interests. This information may also be shared with third parties for this purpose.
Cookies we set
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie Name | Domain | Type | Description | Duration |
| YSC | youtube.com | Advertisement | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. | session |
| VISITOR_INFO1_LIVE | youtube.com | Advertisement | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. | 5 months 27 days |
| personalization_id | twitter.com | Advertisement | Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting. | 2 years |
| test_cookie | doubleclick.net | Advertisement | The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies. | 15 minutes |
| bscookie | www.linkedin.com | Advertisement | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. | 2 years |
| IDE | doubleclick.net | Advertisement | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. | 1 year 24 days |
| yt-remote-device-id | youtube.com | Advertisement | YouTube sets this cookie to store the never video preferences of the user using embedded YouTube video. | never |
| yt-remote-connected-devices | youtube.com | Advertisement | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. | never |
| _gid | waterfallbeyondsmart.com | Analytics | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | 1 day |
| _gcl_au | waterfallbeyondsmart.com | Analytics | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. | 3 months |
| _gat_UA-130040334-2 | waterfallbeyondsmart.com | Analytics | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. | 1 minute |
| CONSENT | youtube.com | Analytics | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. | 2 years |
| lang | ads.linkedin.com | Functional | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. | session |
| bcookie | linkedin.com | Functional | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. | 2 years |
| lidc | linkedin.com | Functional | LinkedIn sets the lidc cookie to facilitate data center selection. | 1 day |
| lang | linkedin.com | Functional | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. | session |
| UserMatchHistory | linkedin.com | Other | Linkedin – Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 1 month |
| AnalyticsSyncHistory | linkedin.com | Other | No description | 1 month |
| li_gc | linkedin.com | Other | No description | 2 years |
| _gat | waterfallbeyondsmart.com | Performance | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. | 1 minute |
Changing your cookies settings
Please note that internet browsers allow you to change your cookie settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise, you should use the ‘Help’ option in your internet browser for more details.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari
- Cookie settings in Microsoft Edge
- Cookie settings in Opera
Can I withdraw my consent?
If you wish to withdraw your consent to the use of certain cookies (with the exception of necessary cookies), you are able to do this at any time. You can do this by using your internet browser settings (as linked to above).
Changes to this Cookie Policy
We may alter this Cookie Policy at any time. If we do so, and we (at our sole discretion) deem the changes to be material, then where appropriate these changes will be notified to you when you next log into the Website. By continuing to use the Website after any changes go into effect, you agree to be bound by the revised policy.
Smarter
Metering
Smarter
PCC Reduction
Smarter
Network Management
Creative EC Limited is a company registered in England and Wales with registration number 11236074 and registered office at 57 Southwark Street, London, England, SE1 1RU.
